Back in March, confectionery brand Skittles changed its homepage so that visitors were taken to a Twitter search page to see what was being said about the brand. Within hours, the project had been hijacked, leading to all kinds of negative tweets appearing on the company’s homepage including “#skittles got stuck in my mouth while [...]
Call me a humbug or a killjoy, but I have to say that my reaction to the Absolut Kindness campaign (A week, where kind gestures earn free stuff for people giving them) was one of deep cynicism. This reaction has nothing to do with the product, which I have no problem ordering, or the people running [...]
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