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Tag Archives: branding

Why Skittles.com is a game changer for marketers

Back in March, confectionery brand Skittles changed its homepage so that visitors were taken to a Twitter search page to see what was being said about the brand. Within hours, the project had been hijacked, leading to all kinds of negative tweets appearing on the company’s homepage including “#skittles got stuck in my mouth while [...]

In it for the long run

Here’s a nice post from Dave Fleet making the case for social media being like long distance running. He claims that with social media, “you need to put in a lot of work up-front – making connections, getting involved in the online communities and helping others, with what can sometimes feel like very little reward. [...]