While I was in the US earlier this year, I bought a copy of GQ magazine… not unusual, I normally get the British version… and was impressed to see that the contents appeared on page 82 of the issue. Advertisers taking up the first 81 pages included Prada, Dunhill, Breitling and David Yurman (who sells [...]
I LOVE this… it’s doing the rounds and is likely to send tonnes of traffic and social media loving to its creator, Martha Z. Kagan. According to Slideshare, this presentation has had 92 embeds… which is impressive, and makes this one number 93
[slideshare id=496437&doc=whatthefissocialmedia070208-1215026815612657-8&w=425]
Here’s a nice post from Dave Fleet making the case for social media being like long distance running. He claims that with social media, “you need to put in a lot of work up-front – making connections, getting involved in the online communities and helping others, with what can sometimes feel like very little reward. [...]
Well, it’s not actually driving fun for me, it’s passenger fun.. which was nice. Anyway, I won’t tell this story, but basically instead of blogging for the last week, I’ve been busy creating a video from photos and footage from a glorious weekend in North Devon… what’s the social media angle? Well it’s UGC I [...]
The world of blogging has plenty of contrived language to keep itself distanced from Mr Average man on the street. In fact, I read something recently arguing that even Harvard Business School isn’t quite sure what a blog is. Add sock-puppets, flogs, and astroturfing into the mix, and there’s enough geeky jargon to scare away [...]
A few days ago, there was a twitter conversation about the relatively few number of in-house PR professionals that are active bloggers. Some of the key thoughts were:
Agencies and freelancers can use blogs to build reputation, and make themselve more employable to future clients. After all, if you’re going to hire someone to manage your [...]
Over the weekend, I stumbled across Ask500People, a survey website – currently running in beta – that gives users the opinion of 500 people on a first come first served basis.
Questions are submitted via twitter voted for by the community, with the most popular ones being run live on site and then archived, so that [...]
[youtube=http://www.youtube.com/watch?v=C_ESeEZD_OY&hl=en&rel=0&color1=0x3a3a3a&color2=0x999999&border=1]
So who’s job is social media? Is it a marketing role, something for only a highly trained team of specialists? Should we involve management or would they just not get it? Well one mantra that I’ve heard mentioned a few times recently is that “customer service is the new marketing”. At the recent Internet World [...]
Some people must watch their incoming links like hawks… only hours after adding PRBlogger.com to my blogroll, Steven Davis Stephen Davies has outed social PRobiotic to the twitter community. I, of course, claimed that my thunder had been stolen, but I’m actually very glad he did. Having read this post about the three type of twitter users, I found myself vowing [...]
A few years ago, we’d never heard of Yakult or the other probiotic drinks and yoghurts that seem to be a part of every day life. But they’ve come a long way in a short time, even making it into the Office of National Statistics’ average shopping basket. It’s funny how those things that may seem to have limited [...]
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