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Why Skittles.com is a game changer for marketers

Why Skittles.com is a game changer for marketers

Back in March, confectionery brand Skittles changed its homepage so that visitors were taken to a Twitter search page to see what was being said about the brand. Within hours, the project had been hijacked, leading to all kinds of negative tweets appearing on the company’s homepage including “#skittles got stuck in my mouth while [...]

A spike on my blog

A spike on my blog

Saw this tweet from James Whatley and decided I needed to get writing since it’s been a while. There are a couple of posts I want to write but haven’t had time recently, so until I get round to it,  here’s a massive spike on my blog.

           

Spring has sprung

Spring has sprung

Apparently… well, the sun has been out all week, and this picture appeared on Flickr’s “interesting” feed today… never before have I written such a twee post!

           

Interview: Rowan Gormley, Nakedwines.com

Interview: Rowan Gormley, Nakedwines.com

The lovely people at Nakedwines.com will be sponsoring this week’s Shoreditch Twit event (the SDT6 picture is a little apt as well). I asked founder Rowan Gormley (@rowbags) some questions about what they’re up to, why they’re using Twitter, and if they had any good naked stories.

LW: So tell me about Naked Wines…
RG: Naked Wines [...]

For those of ya'll who don't know me…

Well it’s 2009 and I’m feeling guilty about not posting for ages, so while I get all my other long-awaited posts finished, I thought I’d repost something I put together for Adam Lewis at Flawless Buzz. He’s been running a series of interviews of PR professionals to give his readers a window into what working [...]

Three for three – my first meme.

Well it turns out being tagged in a meme is like waiting for a bus – nothing for ages, then two come along at once (thanks to Mel and Tom) following Jed Hallam’s invention of the three for three meme. So here we go with my contribution.
Top three non-work websites

Urban Path - There are more comprehensive reviews [...]

Get dapper

Spotted the Gieves & Hawkes AW08 suits on a recent iluwfashion post, and they’re simply gorgeous! They make the traditionally “older” three-piece and double-breasted styles look young, fresh and totally wearable by someone in their late 20s (uhh, me). The suggestion that students returning to campus should nip out and buy one is a little tongue [...]

The science of sleep

Here’s a little something I’m working on. I’ve always been intruiged by dreams, where they come from, why we remember certain things, and how they can be encapsulated in an image. So I decided to see what dreams people talked about online. It’s a work in progress and certainly needs some work done on the design, but [...]

Online brands cosy up to high-flyers

For the third year running, Aston Martin has been taken the honour of coming top in CoolBrand’s annual list of the coolest brands in the UK, published today. And while you could predict the inclusion of luxury companies and products such as Bang & Olufsen, Ferrari and Dom Perignon, social media giants Facebook, YouTube and [...]

A dash of Shoreditch reality

I don’t make any claims to be a Hoxton trendy, but this clip from Katy Brand’s Big Ass Show and loved how close it is to the experience of walking around my neighbourhood. Not that I’m knocking the indie “scene”, but love that Ms Brand shows them not to take themselves to seriously.
[youtube=http://www.youtube.com/watch?v=QoOtegDjAsY]
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