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Why Skittles.com is a game changer for marketers

Why Skittles.com is a game changer for marketers

Back in March, confectionery brand Skittles changed its homepage so that visitors were taken to a Twitter search page to see what was being said about the brand. Within hours, the project had been hijacked, leading to all kinds of negative tweets appearing on the company’s homepage including “#skittles got stuck in my mouth while [...]

A spike on my blog

A spike on my blog

Saw this tweet from James Whatley and decided I needed to get writing since it’s been a while. There are a couple of posts I want to write but haven’t had time recently, so until I get round to it,  here’s a massive spike on my blog.

           

Lewis' guide to 'G's and 'We's

Lewis' guide to 'G's and 'We's

Yesterday I received an email from Carrie Bishop who is working with G20 Voice to organise a post-G20 Summit get together at Bar Kick, former Shoreditch Twit venue. It’s called G20 meets We20, at which point you might be feeling lost so here’s a quick explanation…

G20 – Group of Twenty (G-20) Finance Ministers and Central [...]

Spring has sprung

Spring has sprung

Apparently… well, the sun has been out all week, and this picture appeared on Flickr’s “interesting” feed today… never before have I written such a twee post!

           

And the tweet goes on…

Adapted from an original post at Shiny Red’s blog – (link)
After last week’s Twitter agency audit in PR Week which missed out Red and Shiny Red, the team there were kind enough to ask my boss, Helen to take part in a panel discussion on how PRs are using the tool.
On Monday, she debated the [...]

Interview: Rowan Gormley, Nakedwines.com

Interview: Rowan Gormley, Nakedwines.com

The lovely people at Nakedwines.com will be sponsoring this week’s Shoreditch Twit event (the SDT6 picture is a little apt as well). I asked founder Rowan Gormley (@rowbags) some questions about what they’re up to, why they’re using Twitter, and if they had any good naked stories.

LW: So tell me about Naked Wines…
RG: Naked Wines [...]

Consider me fuelled

A couple of months ago, I signed up as a member of blogging community, FuelMyBlog. The concept behind this network of disparate bloggers all looking to discover other writers raging across interests and locations. The community is not quite 2 years old and boasts several thousand members, which is where the word “fuel” comes in. [...]

Shoreditch Twit #5 sets a trend

Shoreditch Twit #5 sets a trend

“I said you wanna be startin’ somethin’
You got to be startin’ somethin’
I said you wanna be startin’ somethin’
You got to be startin’ somethin’”
So said Michael Jackson at some point. Anyway, it seems as if holding Twitter meetups in Shoreditch has hit the mainstream. It was announced this week that London’s next iteration of Twestival (the [...]

For those of ya'll who don't know me…

Well it’s 2009 and I’m feeling guilty about not posting for ages, so while I get all my other long-awaited posts finished, I thought I’d repost something I put together for Adam Lewis at Flawless Buzz. He’s been running a series of interviews of PR professionals to give his readers a window into what working [...]

Sony pulls game after forum post

Ok, so we say a lot about listening, but Sony has one for the playbook this week. The forthcoming Playstation 3 game LittleBigPlanet has been pulled globally following a post from a gaming forum. One of the game’s soundtrack songs contained two “expressions” from the Qur’an.
Sony’s statement said this:
“it has been brought to our attention that [...] [...]

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