Lewis Webb's Social PRobiotic | Archive

Marketing

Back to school for PRs

So the “back to school” adverts are running on the TV. The ones that made you feel a bit sick as a kid, since they started showing up at least three weeks before terms starts. It’s funny how old habits die hard, and September always feels like its the start of a new term at [...]

Why I didn't like the Absolut Kindness campaign

Call me a humbug or a killjoy, but I have to say that my reaction to the Absolut Kindness campaign (A week, where kind gestures earn free stuff for people giving them) was one of deep cynicism. This reaction has nothing to do with the product, which I have no problem ordering, or the people running [...]