Archive for the year 2009

Back to school for PRs

Back to school for PRs

So the “back to school” adverts are running on the TV. The ones that made you feel a bit sick as a kid, since they started showing up  at least three weeks before terms starts. It’s funny how old habits die hard, and September always feels like its the start of a new term at [...]

Chris Anderson on the future of media

Over a year ago, Chris Anderson, Editor of Wired magazine wrote a feature on why “free” is the future of business. He stated that “The rise of “freeconomics” is being driven by the underlying technologies that power the Web. Just as Moore’s law dictates that a unit of processing power halves in price every 18 months, [...]

Review: Prom 7, The Fairy Queen, Glyndebourne Festival Opera

Review: Prom 7, The Fairy Queen, Glyndebourne Festival Opera

Purcell’s “Fairy Queen” is a difficult production to put on. Not quite a play, not quite an opera; a cast featuring lead characters as well as lead voices and soloist dancers, it’s a tough cookie to balance. The Fairy Queen has been staged at the Glyndebourne Festival this summer directed by Jonathan Kent, and was [...]

No Twit Sherlock

No Twit Sherlock

So this story seems to be generating a bit of buzz. Morgan Stanley have published a “research note” written by a 15 year old intern which suggests that teenagers don’t want to pay for things, don’t like reading, download music illegally, find online advertising pointless and… shock horror – don’t use Twitter.
Apparently, it’s gone down [...]

New and improved

New and improved

So it had to be done – having a blog is one thing, but I’ve been hugely late at getting it onto my own domain. So I decided to finally make the move and register lewiswebb.com as my own little home on the internetz. It’s not the finished article at the moment, there are some [...]

Interview; Folu Babatola, Macmillan Cancer

Interview; Folu Babatola, Macmillan Cancer

The recent Shoreditch Twitnic saw an attendance of about 25 folk who braved the overcast skies of N1 to congregate in Shoreditch Park and have a lot of food and fun for Macmillan Cancer Support. The event raised just over £100 for the charity thanks to free food from Somerfield. As a follow up, I’ve [...]

Shoreditch Twit #9 feels the sun on its face

Shoreditch Twit #9 feels the sun on its face

Well apparently it’s summer – or at least it was, for a week. Anyway, on the basis that it may get warm again, and in conjunction with Folu from Macmillan Cancer Support, Shoreditch Twit – N1 and E2’s most popular tweetup – is heading outside… and to a time slot that we’re not really used to… [...]

Why Skittles.com is a game changer for marketers

Why Skittles.com is a game changer for marketers

Back in March, confectionery brand Skittles changed its homepage so that visitors were taken to a Twitter search page to see what was being said about the brand. Within hours, the project had been hijacked, leading to all kinds of negative tweets appearing on the company’s homepage including “#skittles got stuck in my mouth while [...]

Shoreditch Twit #8 Strikes a Pose

Shoreditch Twit #8 Strikes a Pose

The Shoreditch Twit has always seen itself as a bit of a trendsetter, but when it comes to the sartorial spectrum, we bow down to the superior knowledge and style of our friends at fashion networking company Pout.
They’ve been putting together some great events this year, including the fabulous “Fashion and the Web” which was [...]

Why I didn't like the Absolut Kindness campaign

Why I didn't like the Absolut Kindness campaign

Call me a humbug or a killjoy, but I have to say that my reaction to the Absolut Kindness campaign (A week,  where kind gestures earn free stuff for people giving them) was one of deep cynicism. This reaction has nothing to do with the product, which I have no problem ordering, or the people running [...]

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